Researcher & Writer, Franchisor Database.
Dana Fielding is the pen name behind Franchisor Database, writing every article on the site. See the About page for the full origin story and what the pen name does and does not change.
Dana starts from the actual mechanics of an FDD, a franchise agreement, or a financing structure, and writes what a prospective franchisee needs to ask before signing — not a sales pitch for any brand.
Dana Fielding is not a lawyer, franchise broker, or financial advisor — a researcher who reads disclosure documents so readers know what to ask before paying someone who is one of those things. Franchisor Database is independent content, not professional advice.
For factual corrections or source suggestions, email hello@franchisordatabase.com. See the full About page and Editorial Policy for more.